MUMBAI: At the halfway mark of the ongoing Indian Premier League, a total of 361 million viewers have watched 32 matches in the first four weeks of the IPL between 19 September and 16 October, with total viewing minutes standing at 233.9 billion.
The numbers, provided by Broadcast Audience Research Council (Barc) India, represent viewers above two years of age who watched the live matches across 21 television channels of Star India, the official broadcast network of the T20 tournament.
From 32 matches played in the first four weeks of the IPL, viewing minutes stood at 7.3 billion, compared to 2019, where the viewing minutes stood at 5.6 billion for 35 matches.
A total of 110 million viewers watched the league on a per match basis as compare to 99 million last year, registering a 11% jump. The engagement metric has also been positive with the average time spent witnessing 15% increase over 2019. During the first four weeks of the ongoing season, fans spent an average of over 42 minutes per IPL match as compare to 37 minutes last year.
