MUMBAI: The Color Run, touted as the largest running series in the world, having made its way across 40+ countries, over 400 cities, and 6 million runners, is coming to India this December.
Brought to the country by experiential marketing agency Oaks Management Consulting, the run will be held in India in 10 cities to start with. The Color Run lays emphasis on the spirit of participation and the celebration of life.
The Color Run India will flag off on December 16 in Bengaluru and move to Mumbai on January 14, Delhi on February 11 followed by Pune, Hyderabad, Chandigarh, Indore, Jaipur, Ahmedabad and Kolkata.
As part of the run, Color Runners start with the classic powder Color Zones, get to paint their aspirations on the Dream Wall, snap whimsical photos with giant unicorns, and party with friends at the Finish Festival. As part of its debut in India, each Color Runner will receive a limited-edition Dream Tour race shirt, embroidered headband, and a Unicorn Finisher’s Medal.
Talking about bringing the property to India, OMCPL managing director Rahul Gomes said, “We believe in creating unique IPs, and after completing 25 years in the industry, we are celebrating by presenting this game changing IP – The Color Run India. Some Color Runners participate as a celebration and capstone of their healthy living accomplishments, while others participate for reasons unique to them.”
