MUMBAI: Castrol POWER1 ULTIMATE, a premium engine oil brand for two-wheelers, has launched a new digital campaign around #PerformanceThatSurprises highlighting the brand’s 5-in-1 full synthetic formula that offers superior engine health for two-wheelers.
The campaign features Bollywood actor Tiger Shroff as the face of Castrol POWER1 ULTIMATE, whose persona resonates with the idea of a ‘performance that surprises’.
Conceptualized by Schbang, the campaign explores the idea of ‘The Man & the Machine’ and showcases a performance face-off between Castrol POWER1 ULTIMATE and Tiger Shroff. In the face-off, both Tiger and Castrol POWER1 ULTIMATE compete against each other to emerge as the ULTIMATE performer.
Speaking about the campaign, Jaya Jamrani, vice president – Marketing, Castrol India, said, “At Castrol, we have consistently delivered industry-leading products that offer unmatched protection and performance for vehicles. Our new campaign #PerformanceThatSurprises creatively illustrates how our consumers can unlock the ULTIMATE performance by using Castrol POWER1 ULTIMATE. Looking ahead, we will continue to innovate our offerings and communications with the purpose of providing superior performance and experience to bike enthusiasts.”
