VANCOUVER, British Columbia: GameOn Entertainment Technologies (GET.C) has announced a partnership North America-focused cricket streamer Willow TV.
The partnership with Willow TV will bring Willow TV Cricket Predictor to all of Willow’s 3.5 million homes across North America in time for the ICC Men’s T20 World Cup, taking place in Dubai from October 17 to November 14.
The announcement further expands upon GameOn’s gamification for cricket rights holders, following the company’s exclusive partnership with India’s MX Player announced in June.
“Cricket is one of the most-followed and lucrative sports on the planet, and we’re excited to expand our impact on the industry by partnering with one of the sport’s top rights-holders, Willow TV, ahead of the much-anticipated T20 World Cup,” said Matt Bailey, GameOn CEO. “With cricket partnerships in both India and North America, we’re very intently driving partnerships with revenue, and establishing ourselves as a global leader. We continue on our mission to power the most-watched content in the world with the most innovative fan engagement technologies.”
Through free-to-play prediction games, cricket fans watching the T20 World Cup on Willow TV can make predictions on moments that will happen throughout a match, earning points for correct answers as they put their knowledge to the test against friends, family and other cricket fans. Finishing high on the leaderboard earns status and recognition, as well as money-can’t-buy experiences and prizes.
Willow TV is the official broadcaster of various cricket Boards, including the International Cricket Council (ICC), Cricket Australia, England & Wales Cricket Board, Cricket South Africa, Pakistan Cricket Board, and Indian Premier League (IPL). Its satellite, cable and IPTV affiliates in the United States include DISH, Sling, FIOS, Spectrum, Google Fiber, Xfinity, Optimum and Altice One.
“Our fans, content distributors and brand partners are all passionate about cricket,” said Todd Myers, Willow TV SVP Global Operations. “By partnering with GameOn, we’re able to magnify their engagement and drive value for all partners involved.”
