MUMBAI: Reebok India head of Digital Marketing Himanshi Tandon has put in her papers after an eight-year stint at the sportswear brand, which incidentally parent adidas is in the process of selling.
“After 8 years at the Adidas group, last month I bid farewell to a company I deeply admire, two brands I deeply love, and people who I deeply cherish! Having got the opportunity to build and grow across marketing, digital and eCommerce teams across India, Israel and Emerging Markets, I couldn’t have asked for a more amazing set of leaders, team, or friends at work,” Tandon said in a LinkedIn post.
As head of digital marketing, Tandon’s primary mandate was to keep Reebok India ahead of the curve in terms of innovative ad/content formats. She was also responsible for designing brand campaigns led by social, leading the traffic-driving initiatives for the brand for its own e-commerce besides driving sell-outs on e-com partner platforms through relevant and targeted media buys.
Tandon was also tasked with creating a strong authenticator/influencer marketing strategy for Reebok Performance & Classic to drive consistent brand heat and drive traction for multiple drops.
