MUMBAI: Toyam Industries Ltd (TIL) has announced, in collaboration with MXP Media (MX Player), the production of a reality talent hunt in India – ‘Kumite-1 Warrior Hunt’.
Having recently concluded the terms of production, TIL and MX, through “Kumite-1 Warrior Hunt”, aim to scout for talent from across India.
Under this Content Production Facilitation agreement, TIL would grant MXP Media the right to use their ‘Kumite-1: Warrior Hunt’ trademark for producing the show.
MXP Media, the OTT platform owned by the Times Group, has the stated aim to enable deserving Mixed Martial Arts (MMA) athletes to get the appropriate visibility and access to world class training that will groom them to become internationally competitive athletes.
The show would be the 1st season of an event that is proposed to be conducted annually.
Moreover, to host the show, TIL is on the verge of finalising a celebrity known for his affinity for the combat sport. The combination of the show being showcased on MX and hosted by a celebrity host, is expected to provide nationwide visibility for the sport and help bring it at par with the popularity witnessed with several other sporting activities in India.
