KOCHI: Kerala Blasters FC has launched ‘Yellow Heart’, a new social initiative, to be a “part of the community”.
The stated aim of the Yellow Heart campaign is “to help whoever is in need while appreciating the good hearts and heroes who contributes to the community”.
As part of the initiative, KBFC intends to “spread happiness among the society, fight for social causes and save our planet”.
“Yellow Heart is an initiative to give back to the community that made us. It is a step taken by the club to encourage and empower every aspect of our community and appreciate the daily heroes that form such an integral part of this club. #YennumYellow.” says Nikhil Bhardwaj, director of Kerala Blasters FC.
Keeping the spirit of the Yellow Army, KBFC will honour veteran football heroes, recognize women entrepreneurs and amplify them along with finding undiscovered talents and providing them a platform to shine. Through this initiative, they want to involve with underprivileged children who dreams of pursuing football and give them a smile on their faces. KBFC also wants to thank and support their strength, the club’s fanbase, by engaging with them and reposting their content on social media.
