MUMBAI: Blitzpools, among the ever growing list of fantasy sports platforms looking to make a play in the Indian market, has made four additions to its roster of cricketing brand ambassadors.
Shardul Thakur, Rahul Tewatia, Shahrukh Khan, along with Mohammed Shami, will now represent Blitzpools.com.
Recently bought by Punjab Kings, Shahrukh Khan made his IPL debut this year and fans will be looking forward to performances from Shardul Thakur, Rahul Tewatia and Mohammed Shami. Blitzpools will be offering the fans a chance to further interact with the cricketers through this platform.
With an aim to provide the best fantasy sports experience to the users, Blitzpools will introduce various fan engagement initiatives. Having a versatile pool of cricketers such as Ishan Kishan, Rahul Chahar, Shreyas Gopal, Wriddhiman Saha, Shahrukh Khan, Mohammed Shami, Shardul Thakur and Rahul Tewatia on Team BLITZ, the fantasy sports platform is all geared up to widen its reach and strengthen the retention rate.
Blitzpools aims to reach 2 million new registered users during the IPL, 700,000 – 750,000 in the first phase of April and approximately 1.3 Million by May.
Speaking on the new signings, the Assomull brothers, Vickram and Gaurav, founders of Blitzpools, said: “It is going to be an exciting year for sports and the 14th edition of IPL will surely be one of the biggest cricket tournaments of the year. On boarding these future superstars of Cricket is in synergy with our brand positioning and futuristic approach. We are optimistic about this association which will help us enhance the brand’s uniqueness and boost engagement. Keeping interactive user experience at its core, we aim to build and strengthen product recall in the Indian market. By the end of IPL 2021, Blitzpools is confident that it will be home to one of the largest fantasy sports player bases in India.”
After their recent rebranding, BLITZPOOLS is now available on both iOS and Android app, which will further help in increasing fan engagement and increase their consumer count in the country.
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