LONDON: Premier League side Tottenham Hotspur has announced a multi-year partnership with cinch, which will see the UK-based online car-selling platform become the club’s first official sleeve partner.
The cinch logo will be seen on the sleeve of both the men’s and women’s teams’ shirts for all first team matches starting with this Sunday’s round of games (10 January).
This is the second sports sponsorship deal in a week for the automotive retail platform, having signed up to support the Lawn Tennis Association’s Queen’s Club Championships as well.
Tottenham Hotspur Women will be in action first in the FA Women’s Super League against Birmingham City (kick-off 2pm GMT), while, later in the afternoon, the men’s team will face Marine in the FA Cup third round (kick-off 5pm).
With the aim of ‘taking the faff out of buying a used car’, cinch began its journey in 2019 and has quickly established itself as one of the UK’s largest e-commerce sites for used cars, offering motorists a new, friendly way to search using the latest in web technology.
The partnership with Tottenham Hotspur will see the brand featuring on the prominent men’s and women’s first team shirt sleeve position as well on the club’s matchday perimeter and multi-tiered digital ribbon advertising system at Tottenham Hotspur Stadium. The club will also work with cinch to deliver marketing campaigns across social and digital platforms to engage with the club’s growing fanbase.
Avril Palmer-Baunack, chairman of Constellation Automotive Group, cinch owners, said: “We’re delighted to have agreed this fantastic multi-year partnership with Tottenham Hotspur, which will support cinch in its journey to become the brand of choice when it comes to buying a used car. We’re all about putting the customer first and taking the faff out of car-buying, and we’re looking forward to getting to know the loyal Spurs fans over the coming years.”
Nick Hoyle, head of Partnership Development at Tottenham Hotspur, said: “We are excited to welcome cinch to our family of brand partners as our first Official Sleeve Partner. cinch is such an innovative brand and their customer first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans. We look forward to working with cinch and introducing their brand to our supporters.”
