BALTIMORE: Slinger Bag, a sports brand focused on innovating game improvement equipment for all ball sports with an initial focus on the global tennis market, has announced a 5-year distribution agreement to cover the Indian market with Racquets4U, a fast growing racquets specialist e-tailer focused on serving the needs of racquet sports lovers in India.
Under the terms of the new agreement, Racquets4U will be the exclusive distributor of the Slinger Bag tennis product in India.
Besides having a very strong online presence, Racquets4U runs comprehensive marketing and grassroots programs to support the growth of racquet sports in India, including tennis. It boasts an extensive network, encompassing players, coaches, opinion leaders, and state and national federations. Racquets4U can also leverage the network of its affiliate Delux Sports, a sports company with exclusive licensee and distribution rights for global sports brands including HEAD.
The new announcement follows recent strategic Slinger Bag distribution agreements in other key global tennis markets covering the Americas, Europe, Asia and Oceania.
Slinger Bag, which launched this spring, enables tennis enthusiasts to get out on court to play at any time without the need to find a playing partner – whether that be at their club, local park, on their driveways or in any other available open space.
Slinger is designed to be lightweight, wheeled like a trolley bag and easily transported in the trunk of the smallest saloon or sedan car.
The proprietary design empowers players to set up and start launching balls within minutes, to control both the launch speed and the frequency of the balls using two customizable dials and vary the angle of elevation to suit groundstrokes, lobs or even, in the Ball Boy mode, to practice serves.
Slinger Bag is lightweight at 15kg/33 lbs. and multi-functional, holding racquets and other gear, 72 tennis balls, and has pockets for storing wallets, keys, towel and a water bottle and is “impressively affordable”.
“Slinger Bag is, unarguably, one of the most revolutionary tennis products to be launched in recent years and we are excited to collaborate with the brand.” said Neeraj Aggarwal, director, Racquets4U. “The team at Slinger Bag shares our passion and commitment to bring innovative products to the Indian tennis fraternity. We have a strong belief that Slinger Bag will not only help improve the game of existing tennis players but also motivate youngsters to take up tennis as their chosen sport in future. Tennis is a growing sport in India and with our deep understanding and distribution reach across different channels, we look forward to making the game changing Slinger Bag available to tennis lovers across the country and play our part in the growth of the game.”
Mike Ballardie, CEO of Slinger Bag, says: “Racquets4U provides Slinger Bag with a truly comprehensive platform for launching Slinger Bag to the Indian tennis community and its massive market potential. We value the company’s multichannel set up and enthusiasm for our product and I am convinced they are the right partner for us to replicate in India the massive success that Slinger Bag enjoys in other global markets.”
