The latest BARC figures show that the first 32 matches of IPL 2020 in the first four weeks (Week 38-41) have been watched by 361 million viewers.
Data provided by the Broadcast Audience Research Council (BARC) India further says that the total viewing minutes for the ongoing IPL season stands at 233.9 billion.
This equates to a 30% jump in viewing minutes per match and a 11% increment in cume reach at 110 million versus 99 million in IPL 12 for 35 matches.
This year, IPL has witnessed a 15% hike in average time spent per match as compared to the last season.
