MUMBAI: Hero Indian Super League franchise FC Goa announced Wednesday that Alco-bev Kingfisher is back back again for the upcoming 2020-21 ISL season as the club’s Official Sponsor.
The upcoming season of the will see the two brands step into their fourth year as partners. It bears noting though that Kingfisher has been the club’s associate sponsor for the last two years.
Aditya Datta, FC Goa’s chief operating officer, said: “It gives us great pleasure to step into the 4th year of partnership with a brand as esteemed as Kingfisher. It is clear that over the last three years, both the brands have generated immense value for each other.
“The game of football has the capacity to transform strangers into friends and friends into family.
“It is a natural step to extend our successful partnership for another year. I am sure, together we will continue to build an alliance that helps us both set a benchmark and remain leaders in our respective fields.”
Gurpreet Singh, head (Marketing), United Breweries Limited added: “Goa has a proud heritage in football and the sport unites Goans like no other. We are thrilled to announce Kingfisher’s association with FC Goa for the fourth year in a row.
“The partnership over the last three seasons has proven to be fruitful, and we look forward to engaging with the club’s fans for yet another exciting season. India’s rapidly growing interest in football and in the Indian Super League is unquestionable and it is our pleasure to be the dynamic club’s Official Sponsor.”
The Kingfisher announcement follows on from that of Six5Six, which was recently announced as the Official Kit Partners for the the 2020-2021 ISL season.
