MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, has collaborated as the official Smile Partner with six teams at the upcoming Indian Premier League 2020.
The teams include Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals, and Sunrisers Hyderabad. Colgate’s Smile Icon will be visible across a variety of touchpoints throughout the tournament.
Commenting on the partnerships, Arvind Chintamani, vice president, Marketing, Colgate-Palmolive (India) Limited, said: “While the pandemic has been a time of uncertainty and difficulty, the start of the upcoming T20 cricket season has brought a wave of optimism across the country. We at Colgate are excited about our association as the Official Smile Partner to 6 teams and we’ll use this association to continue to remind people of the power of positivity and to Smile karo aur shuru ho jao!”