MUMBAI: Balkrishna Industries Ltd (BKT Tires), the Indian multinational group and global player in the off-highway tire market, announced Monday that it will be sponsoring six teams in the upcoming Indian Premier League, namely Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals.
BKT has already been promoting cricket by supporting the KFC Big Bash League (BBL) based on an agreement with Cricket Australia. Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT loves sport because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.
BKT also had partnership going with eight of the 12 teams of the Pro Kabaddi League in the 2019 season – Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, UP Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi.
“Cricket is a very popular sport in India. Everyone loves the game, and we at BKT are unstoppable when it is about sport. We are pleased and excited to be a part of an event that is much followed in our home country. We believe in sharing values such as resolution, fairplay, persistence, and self-confidence as well as the awareness of one’s limits. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event of India,” Rajiv Poddar, joint managing director of BKT, said.
The sporting events that the multinational group from India supports and follows actively all over the world include: Official and Exclusive Tire Manufacturer for Monster Jam, since 2014. BKT has also been title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, Ligue 2 in France, and last but not least, the company has become the Official Global Partner of LaLiga, the top tier Spanish football division.
All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by IMG Reliance, the exclusive sports consulting agency for BKT in India.
