NEW YORK: Analytics major Nielsen Holdings plc, has sold its social media TV measurement and audience insights software provider Nielsen Social to Talkwalker, a global social listening and analytics company.
While financial terms were been disclosed, Talkwalker declared the “acquisition will build on its existing strength in serving global brands”.
The sale follows up on the announcement Nielsen Holdings made at the beginning of the month that it would “exit several smaller, underperforming markets and non-core businesses in the second half of 2020”.
Nielsen Social’s Social Content Ratings solution will provide additional insights for Talkwalker’s AI-enabled conversational intelligence platform.
“The decision to join forces with Nielsen Social underscores Talkwalker’s commitment to providing our enterprise customers with best-in-class solutions across our full breadth of use-cases,” said Robert Glaesener, CEO of Talkwalker. “With the addition of Nielsen Social Content Ratings to our AI platform, we can expand our offering in consumer, category and audience insights, and further accelerate our global growth.”
“We are excited to have found a like-minded partner in Talkwalker, who shares our mission of delivering best-in-class measurement and analytics solutions to customers globally,” said Sean Casey, president of Nielsen Social. “The combination will significantly strengthen our offering, and we are eager to unite with Talkwalker’s rapidly-growing platform to jointly propel our position in the global marketplace.”
Talkwalker has launched a new brand identity, a recently refreshed platform, introduced a new innovative data visualization Conversation Clusters, and Quora data integration. The additional insights that Nielsen Social Content Ratings provides for brands, media and sports demonstrates Talkwalker’s focus on building a powerful, unified conversational intelligence platform.
Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore.
