MUMBAI: Indian cricket star Shikhar Dhawan Wednesday signed an exclusive worldwide marketing and management agreement with IMG Reliance.
The talent management, sports sponsorship & marketing firm, a joint venture between Reliance Industries Ltd (RIL) and US-based IMG Worldwide, will manage Dhawan’s brand endorsements and commercial interests.
Since the launch of the talent management division in 2016, IMG Reliance has added some of cricket’s most exciting stars to its roster, including Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and now the prolific batsman Shikhar Dhawan.
“Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals,” said Nikhil Bardia, head – Talent & Sponsorship, IMG Reliance.
