BENGALURU: Yoga-based wellness startup Sarva has raised an undisclosed amount from cricketer Shikhar Dhawan.
The seven-year old Mumbai-based startup has raised over $8 million till date from investors including David Giampaolo, a noted entrepreneur in the global health and fitness sector, Mark Mastrov, an entrepreneur in the fitness space, Jennifer Lopez, Alex Rodriguez, Zumba Fitness, Fireside Ventures and Mantra Capital.
Bollywood celebrities including Malaika Arora, Aishwaryaa R Dhanush, Shahid and Mira Kapoor have also backed the venture in the past.
“Today, Yoga has become ubiquitous in the world of sports with many players having discovered the benefits of this practice in combination with their regular workouts. We at Sarva have been working closely with many athletes including those from the fields of cricket, badminton, golf, boxing, swimming and tennis over the last few years”, said Sarvesh Shashi, founder, Sarva.
In 2016, Sarva launched a women-centric brand, Diva Yoga, that has grown massively since its inception in 2016 and now operates an integrated offline and online offering, Livemint reports. Together, Sarva and Diva Yoga claims to have a global digital reach of over 200 million.
The Sarva Yoga App is currently divided into two categories: Body that hosts video on demand, live and an interactive offering, which is currently under progress, and Mind—a collection of authentic Indian stories for Sleep, Meditation and Mindfulness. The third category to be launched soon is called ‘Nourish’, which offers healthy recipes, skin-care tips and more.
