PONTE VEDRA BEACH, Fla.: To mark the PGA Tour’s return to competition at the Charles Schwab Challenge, June 11-14 at Colonial Country Club in Ft. Worth, Texas, the Tour and Twitter Tuesday announced a global live content execution that will be a first-of-its kind for the social media platform.
“Twitter Multicast” will take place on Thursday, June 11, from approximately 1-2:30 pm ET and will showcase athletes, celebrities and other personalities creating their own live, audio/video commentary in conjunction with PGA Tour Live Featured Groups coverage during the first round of the Charles Schwab Challenge.
Twitter Multicast will feature the likes of Danny Kanell, Dude Perfect, Darren Rovell, Darius Rucker, Annika Sorenstam, Golden Tate and others.
“The PGA Tour is proud to be among the first major sports leagues to return to competition,” said Rick Anderson, chief media officer of the PGA Tour. “With no spectators on site, we want to work harder than ever to connect our fans to the event, across numerous platforms and devices in addition to the PGA Tour Live, Golf Channel and CBS broadcasts. Working with Twitter on this all-new fan engagement initiative is a nod to how important fans are to the Tour and our players.”
The Charles Schwab Challenge features the top-five ranked players in the world and 17 of the top 20 in the FedExCup Standings. The Twitter Multicast will offer nine versions of the live stream with distribution from more than 20 different Twitter accounts. The video streams will cover pre-game, practice sessions, and the first two holes of competition of players such as Rory McIlroy, Brooks Koepka, Jon Rahm, Justin Thomas, Rickie Fowler and Jordan Spieth. Each stream will carry PGA Tour Live featured groups coverage complemented with live audio/video commentary from commentators who will provide their point of view on the return of the Tour.
