HANOI: The Bundesliga has agreed a new five-year, exclusive media-rights deal with Next Media in Vietnam.
As part of the the five-year strategic agreement Bundesliga matches will be shown country-wide, on both free-to-air (FTA) channels and as part of a paid subscription service, the cooperation also includes commitment to Vietnamese football development – including knowledge transfer and seasonal workshops with a focus on youth.
Working closely with the Vietnam Football Federation (VFF), the Bundesliga & Next Media are committed to creating a sustainable cooperation, with a key focus in developing young Vietnamese football talent through youth training and developmental programmes.
Bundesliga International CEO Robert Klein said: “Next Media is an ideal partner, having close ties with domestic broadcasters, media and football stakeholders. Together, we look forward to growing the Bundesliga brand and supporting the growth of Vietnamese football with our strategic roadmap, to be delivered with our partner Next Media.”
