CHENNAI: Former Indian cricketer S Badrinath, along with Saravana Kumar, have launched MFORE, a non-profit initiative offering mind conditioning programs to achieve peak performance in sports.
MFORE offers mental toughness and mind skill training for players, coaches, parents, referees and the extended sporting ecosystem across all sports. The main objective of MFORE is to remove the interferences caused by the mind and enable the player to perform to their true potential. It will also identify needs of the sporting ecosystem and fulfill them with customized training programs that in turn brings in a culture of mind conditioning and mind skills training among the sports fraternity in India. Badrinath will get together with famous sportspeople of the country on a specially curated show, ‘Mind Masters by MFORE’ on Star Sports 1 Tamil, every Sunday 7 pm onwards.
With the need and importance of mind conditioning to achieve peak performance in sports – MFORE aims to build simple and sustainable training programs for players, coaches as well as parents. These programs will help them overcome anxiety, self-doubt, fear etc., and achieve peak performance consistently. By unleashing the power of their minds, MFORE intends to train sportspersons to get through any hardships effortlessly.
Badrinath shed light on mind skills training for sportspersons, stating: “Having undergone mental conditioning coaching during my playing days, I can vouch that it can bring in a positive difference in the players’ performance.”
Mind Masters by MFORE will telecast on Star Sports 1 Tamil from 10th May onwards at 7pm, every Sunday with Badrinath interacting with a guest from the sports fraternity.
