AHMEDABAD: Former India cricket opening batsman Virender Sehwag on Tuesday launched his first VS Store, a retail outlet for high-performance sportswear products, here.
VS Store is wholly owned subsidiary of Viru Retail Pvt Ltd, which is a joint venture between Sehwag’s World of Viru Pvt Ltd and Stitched Textiles Pvt Ltd.
Following the launch of its first exclusive store, VS will go for a pan-India presence, a company release states.
As per the release, Viru Retail aims to open over 50 franchise stores by the end of FY21 and has set itself a revenue target of $3 million+ (approx Rs 220 million).
Brand VS also plans to enter the e-tail market in six months. Its products will be listed on leading e-commerce platforms besides direct selling channels, the release adds.
VS Store offers a range of products such as sportswear, athleisure and sports equipment.
