MUMBAI: Nielsen has announced the following appointments: Sean Cohan, a media industry and A+E veteran, joins the company as chief growth officer and president, international. Peter Bradbury, currently US Media Sellers Group executive VP, MD has been promoted to chief commercial officer, US and Karthik Rao, formerly Chief Product, Technology & Operations Officer – Global Media has been named Nielsen Global Media COO.
Cohan has spent several decades in the media business, 15 of those years at A+E Networks. While there he was President, International and Digital Media (the U.S. and international), overseeing both rapid growth divisions. Cohan supervised the company’s brands, services and content outside the U.S. spanning 200+ countries. In addition, he managed U.S. domestic digital activities and services from direct to consumer subscriptions to award-winning voice assistant apps. In his role at Nielsen, he will oversee the growth strategy, partnerships, corporate and business development, and all Nielsen international businesses including our measurement as well as Gracenote Metadata, Nielsen Sports and outcomes offerings. Immediately prior to joining
Rao’s 20 years at Nielsen has been spent across business lines, geographies and industries with particular time in Asia-Pacific and the U.S. Immediately prior to this role, he was CEO of the Gracenote business. He is responsible for driving a global product-driven technology transformation. His current remit includes the product, operations, data science and technology.
Bradbury has spent 24 years at Nielsen spanning roles of increasing responsibility across the fast-moving consumer goods and media businesses. His most recent responsibilities include: leading Nielsen’s commercial efforts across national television, radio, digital, local TV and social media, he is also responsible for Gracenote Metadata, Nielsen Sports and gaming. Peter’s new role will expand his current remit and include Nielsen’s advertiser and media agency teams as well as media analytics.
“These appointments illustrate the commitment we have to building out a rigorous and forward-looking business dedicated to one media truth and the belief that a transparent, unified independent view of the total audience will help the entire ecosystem succeed and thrive in this evolving landscape. These appointments set us up well for the future,” said Nielsen CEO David Kenny.
