LYONN: UEFA is inviting proposals for the 2021-24 cycle from suitably qualified companies, ideally with experience working with sports properties, in relation to the creation of men’s club competition branded licensed products of European football’s governing body.
The categories are:
• Trophy Replicas
• Toys and Board Games
• Back to School
• Umbrellas
While issuing the tender, it was clarifed that club and player rights cannot be granted by UEFA and are to be arranged directly with the IP owners.
UEFA has appointed TEAM Marketing AG (TEAM) as its exclusive marketing agency for the exploitation of certain media and commercial rights relating to men’s club competitions. TEAM is responsible, on behalf of UEFA, for overseeing the bidding process with regard to these competitions and will be the point of contact for bidders in relation to all requests for further information, comments, questions and submissions as well as in relation to any subsequent contractual negotiations.
The UEFA Club Competitions are:
• Champions League
• Europa League
• Europa Conference League
• Super Cup
Suppliers wishing to participate in these RFP processes should send an email by no later than 20th January 2020.
Prospective bidders have been required to include the following initial information in their e-mail:
– Company profile presentation
– Details of any similar licences held
– Examples of other licensed products currently developed.
