MUMBAI: Japan-based sportswear company ASICS and India’s leading sports promoter Procam International have unveiled the limited-edition GEL-NIMBUS 22 along with the official ‘Race Day T-Shirt‘ for the 17th edition of TATA Mumbai Marathon (TMM) 2020. ASICS
Brand athlete Rohan Bopanna and influencer Nikita Dutta did the unveiling at the ASICS store, here Thursday.
Celebrating the completion of its decade-long association with TATA Mumbai Marathon, ASICS launched the GEL-NIMBUS 22, a limited-edition long-distance running shoe at the event. Dedicated to the spirit of Mumbai, the name of the city is emblazoned on the shoes.
“From the moment runners sign up for the Marathon, we are their partners through their training program and till they cross the finish line. We mark our decade long association with the Tata Mumbai Marathon by launching our first ever-limited edition shoe especially designed to celebrate the city that is always on the move- Mumbai! It is truly a significant milestone for the brand and we will continue to give our consumers a manufacturing innovation every year,” said Rajat Khurana, managing director, ASICS India.
Anil Singh, managing director, Procam International, who was also present at the event, added, “Tata Mumbai Marathon is globally viewed as an iconic Event. It invokes a sense of Pride in each and every one of us, furthermore the event is Mumbai’s biggest showcase to the World. ASICS commitment to excellence is well known, but what makes them truly special is the Respect and Partnership they bring to their Sponsorships. It is with this sentiment at heart, that ASICS has designed the limited-edition shoe line especially dedicated to all Mumbaikars runners who are the ‘true owners’ of this iconic property. A must have collector’s item!
