HRX HAS LAUNCHED a personal fragrances range in partnership with PCA Group, comprising three variants named Hero, Rise, and Xtreme, which are available as deodorant body sprays and Eau De Toilette.
Hero features pink pepper, spearmint, and sandalwood; Rise combines bergamot, lavender, and vetiver; and Xtreme includes cardamom, leather, and oud. The range is initially available on Myntra and the HRX online store.
The launch marks HRX’s expansion into personal care beyond its existing fitness and fashion portfolio.
