MIAMI: beIN Sports, announced Monday the US launch of beIN Sports Xtra, a free English-language network offering live sports, news, analysis and highlights.
beIN Sports Xtra will allow new audiences to cut through channel clutter with a consistent LIVE sampling of exclusive season-long access to football, combat sports, adventure sports, original studio productions, and a robust library of historically relevant sporting events, the Qatar headquartered sports network declared.
“In response to the high demand for our world-class content, it’s an exciting day for beIN Sports as we launch beIN Sports Xtra, delivering access to some of our highest quality sports properties, free for all viewers and fans,” said Antonio Briceño, beIN Sports deputy managing director for the US and Canada. “In addition to select matches from our popular soccer leagues LaLiga, Ligue 1 and Süper Lig, we’ll also offer viewers access via major platforms and devices that emphasize the growing popularity of women’s sports, including Paris Saint-Germain home matches and the French women national team.”
beIN Sports Xtra will build on the network’s existing premium flagship English and Spanish feed offering in an effort to help drive awareness and tune in to content that would otherwise be crowded out of the live premiere window given the extensive rights offering in the US. In addition to the live event coverage, beIN Sports Xtra will be host to a number of digital first original productions such as the popular show Sports Burst previously available on Facebook.
beIN Sports Xtra will be broadly available to the US public for free via The Roku Channel, with various additional multi-platform launches forthcoming.
