I-League t’cast: DSport signs 3-yr media rights deal with AIFF

NEW DELHI: Football Sports Development Ltd (FSDL), the All India Football Federation’s (AIFF) commercial partners, has signed a three-year deal with Lex Sportel Vision Pvt. Ltd. to broadcast the Hero I-League on DSport, starting with the upcoming 2019-20 season. 

The 13th edition of I-League is scheduled to commence from 30th November featuring 11 teams and 110 matches.

Separately, FSDL has commissioned Instat Limited – an Ireland-based company, to produce feed of the live audio-visual coverage for the broadcast on DSport. Instat will produce all 110 Hero I-League games with an 8-camera setup. FSDL’s agreement with Instat will also run for three years.

The I-League for past two seasons was showcased on Star Sports. However, as per the request of the I-League clubs, FSDL negotiated the deal with the new broadcast partner providing exclusive rights for on-air and digital content. FSDL will also contribute partly to the cost of production.

AIFF general secretary Kushal Das, in his statement, said: “I need to thank Lex Sportel Vision for penning a three-year deal with AIFF. It has enabled us to bank on Instat Limited’s expertise in producing live telecast of Hero I-League matches on DSport. The eight camera set-up for all matches will surely add to enhanced viewing for the fans. I also need to thank FSDL for negotiating and facilitating the deal.”

 

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