MUMBAI: Ascent Meditech Limited, a leading player offering pain solutions through orthopaedic soft goods, mobility, wound-care and healthcare products, announced the partnership of their flagship brand Flamingo with U Mumba.
The partnership would start with U Mumba Kabaddi during Season 7 of Pro-Kabaddi League; moving on further to U Mumba Volley in the Pro Volleyball League and U Mumba TT in the Ultimate Table Tennis.
The partnership will revolve around popular top of the line products such as Flamingo Knee Cap, Elbow Support, Anklet including, not limited to Flamingo’s sports range of products.
Rajiv Mistry, founder & MD, Ascent Meditech Ltd., said: “Sports is popular in India, especially new age sports like kabaddi, volleyball and table tennis, which are fast-paced, and action packed. With sports, injuries can come at the most unexpected times. Flamingo, with its range of preventive and protective products offer support to sportsmen/ woman ensuring their safety and security from injuries, sprains and pain.
“This partnership would offer pain management solutions to U Mumba sportsmen / woman against injury, niggling pain and psychological discomfort, thereby enabling them to follow their pursuits and help the game to emerge victorious.”
Supratik Sen, co-founder & MD U Sports (U Mumba), says: “We’re proud to have a long-term association with Flamingo as our pain management sponsor across kabaddi, volleyball and our new franchise table tennis. Flamingo understands the efforts and pain that athletes have to go through, especially through injuries! Their support to the cause is something we have in common. U Sports looks to help talented athletes showcase their talent and with Flamingo on board for the long run, we will ensure we bring out the best in our athletes. We look forward to chasing top honours in these tournaments with Flamingo by our side.”
Ascent Meditech boasts Bollywood superstar Hrithik Roshan as brand ambassador for their flagship brand ‘Flamingo’.
The company has also launched its e-commerce platform www.flamingohealth.com, making its flagship brand Flamingo products available anytime, anywhere across the country. The company’s e-commerce platform will initially focus on 110 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as prescription products, with majority being OTC products.
The product range is segregated into 6 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Paediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers.
