TAMPA, FL: IRONMAN, a Wanda Sports Group company, has announced a new partnership with plant-based nutrition brand, Vega, as title sponsor of the 2019 IRONMAN World Championship, the most iconic one-day endurance event in the world.
As the leader in premium plant-based sport nutrition, Vega joins the IRONMAN `Ohana, fueling athlete recovery with a nutrition system that supports physical performance.
The IRONMAN World Championship is the pinnacle of endurance racing with over 95,000 athletes competing to qualify at more than 40 global IRONMAN events each year.
“We are coming off a historic year in Kona that celebrated 40 years of racing in Hawai`i with our largest international field, record-smashing times and unparalleled live coverage. The level of competition rises every year and our IRONMAN athletes are always looking for the best performance nutrition to help them reach top performance. The collaboration with Vega for the IRONMAN World Championship is a perfect fit, bringing a partner dedicated to high performance nutrition that won’t compromise quality,” said Matthieu Van Veen, chief revenue officer for The IRONMAN Group. “Formulated by a professional triathlete, the Vega product offerings are vast and meet the high standards that top triathletes from around the world expect with everything they do to prepare and compete. We are glad to welcome Vega to our ‘Ohana.”
“We know that nutrition is the key to unlocking athletic excellence and what better way to demonstrate the power of plant-based sport nutrition than at Kona – the pinnacle of endurance sport,” says Samantha Taylor , VP of Marketing, Vega. “While this is a new partnership for us, the synergies between IRONMAN and Vega date back many years when co-founder Brendan Brazier launched Vega at the height of his pro triathlete career. Brendan’s vision for creating a product that enables athletes to feel and perform their best continues to be our driving inspiration today, as more than ever, athletes are looking for a competitive edge in their sport through plant-based nutrition. Recently having achieved NSF Certified for Sport, and enhancing our Vega Sport formulation to better support athlete recovery needs, we continue to innovate to support athlete needs. We’re honored to be a part of IRONMAN’s ‘Ohana and we’re looking forward to bringing our premium plant-based sport nutrition to those attending this iconic race.”
Athletes who qualify for the 2019 Vega IRONMAN World Championship will be entitled to a special offer on Vega products. Additionally, Vega products will be available in the IRONMAN Village, on-course and in the athlete recovery zone at the Vega IRONMAN World Championship on Saturday, October 12, in Kailua-Kona , Hawai`i.
Vega has been a groundbreaker in the plant-based health and performance products industry since 2001. Vega co-founder Brendan Brazier knew that dialing in his nutrition was the competitive advantage he needed as a professional triathlete. Through trial, error, and experimentation, Brazier developed new products that helped him recover between training sessions better than any supplement he’d tried. Today, Vega has grown to include specialized sport nutrition, providing fueling options for before, during and after workouts or competition.
