MUMBAI: Continuing the record-breaking success from the opening game, the ICC Cricket World Cup 2019, in its opening week recorded a 269 million* reach on the Star network.
The inaugural week of the ten-nation tournament registered 107.2 million average impressions*, setting a viewership record in the history for any ICC tournament, Star asserts.
According to Star, the high decibel marketing campaign #CricketKaCrown, curated programming and unique on-ground activation across cities – ‘Le Jayenge’, contributed to making the opening week a grand success.
Regionalization takes Centerstage
The World Cup was broadcast on Star Sports’ largest bouquet of dedicated regional channels and strong viewership from regional markets is a testament to that. All matches were broadcast in 7 languages – English, Hindi, Tamil, Telugu, Kannada, Bengali and Malayalam (Opening and all India match days), apart from Select Dugout.
Breakout performers – Kaun Le Jaayega #CricketKaCrown
The opening week of the ICC Cricket World Cup 2019 saw some stellar performances from players like Jofra Archer (fiery bowling spell against South Africa), Rohit Sharma (century against South Africa), Shakib Al Hasan (strong performances with bat and ball) to name a few. Not only that, Windies’ spirited performance against Pakistan and India’s dominance over Proteas were some of the notable highlights of opening week.
* TG 2+ U+R, Source: BARC (TV + OOH), Only Match Telecast Hours considered
** Comparison has been done with Star Channels excluding DD on TV versus TV+OOH of this year
ICC CWC 2019 Channel Bouquet: STAR Sports 1, STAR Sports 2(v), STAR Sports 1 Hindi, STAR Sports 1 Tamil, STAR Sports 1 Kannada, STAR Sports 1 Telugu, STAR Sports 1 Bangla, STAR Sports 1 HD,STAR Sports 2 HD(v), STAR Sports 1 HD Hindi, STAR Sports Select 1 HD, STAR Sports Select 1 SD, Asianet Plus, Jalsha Movies, STAR Gold, STAR Gold HD, Star Suvarna Plus, Star Maa Movies, STAR Vijay Super
