After 3 weeks, IPL viewership on Hotstar logs 267m
MUMBAI: Star India, the official broadcaster of the Indian Premier League (IPL), on Tuesday said 267 million viewers had logged on to its video-streaming platform, Hotstar, to watch the 12th edition of the T20 tournament in the first three weeks.
The numbers are massively higher than last year, when Hotstar drew 202 million viewers for the entire season of the tournament. To get some additional perspective, ahead of the tournament kick-off, Hotstar had set itself a target of achieving a viewership of 300 million the 2019 edition of the IPL.
According to Hotstar, it set a new viewership record of 12.7 million during the Royal Challengers Bengaluru v/s Mumbai Indians match held on 28 March. The platform broke its previous record of 11.2 million concurrent viewers who watched the India v/s New Zealand T20 match. The streaming platform claimed it witnessed a 2x growth in viewership timing over the same period last year.
“The remarkable rate at which the viewership has grown over the years is testament to the audience pull that IPL enjoys. On the back of this, Hotstar continues to break records by raising the bar in reinventing the sporting experience for millions of Indians. These staggering numbers in just three weeks signify the platform’s immense reach and scale, as well as our technological ability to deliver an uninterrupted, immersive cricket watching experience for consumers,” said Varun Narang, chief product officer, Hotstar.
IPL 2019 began on 23 March and will conclude on 12 May.
