MUMBAI: SonyLIV has launched a new subscription pack for its live sports portfolio. The video on demand (VOD) service from Sony Pictures Networks India has bolstered its premium catalogue to offer an array of content to choose from. From La Liga to UEFA Champions League to NBA along with International cricket, viewers will now be able to access their games of choice on the platform with a premium subscription.
Currently, SonyLIV has a yearly subscription plan of Rs 499 and monthly plan of Rs 99 that covers their licensed content like the best of international content and originals. Strengthening its offerings further, the same subscription packs will now include all live sporting events also.
SonyLIV has also launched a new sachet subscription pack of Rs 29 that allows users to access all content for 7 days. Following extensive research to understand the viewing patterns and paying sensibilities of the digital consumer, SonyLIV has introduced sachet subscription and plans to follow it up with more variations later.
Sports content is one of the most potential drivers for consumption on SonyLIV with almost 3,000-4,000 live games every year spread across sports like cricket, football, tennis, fight sports and basketball.
Uday Sodhi, business head, Digital, Sony Pictures Networks India, said, “Inclusion of live sports in our premium offering reinstates our effort in giving digital consumers the best assortment of content at affordable prices. With the biggest of live events across games, SonyLIV has been a front runner in re-shaping India’s sports ecosystem. Keeping in mind the convenience and value proposition for our consumers, this announcement is a step ahead in our commitment of emerging as the biggest sports destination in India.”
