CHICAGO: Gatorade, the world’s No.1 sports drink, has premiered its 2019 international campaign “Make Them Sweat,” which features five-time Ballon d’Or winner and four-time UEFA Champions League winner, Leo Messi, and Manchester City FC star forward, Gabriel Jesus.
The integrated campaign includes the star-powered creative content, as well as introduces a sweaty-suite of highly-visual digital and social assets. Brooklyn, New York-based, Colombian artist Diego Patiño’s illustrations bring a colorful and graphic element to the campaign, with hand-drawn illustrations that will appear across digital channels, and popular football illustrator Dan Leydon’s work is included in a series of social stickers.
“This campaign brings a light-hearted tone to a common motivator of the world’s best athletes: make your opponents sweat,” said Emiliano Di Vincenzo, general manager, Gatorade International.
Gatorade is an official sponsor of the UEFA Champions League.
