MUMBAI: New Era, the American sports and lifestyle brand, has announced Indian batsman and Mumbai Indians captain Rohit Sharma as its new brand ambassador in India.
As part of the agreement, New Era will be launching a special range of caps for the country’s market branded on the famous cricketer. Rohit will also be giving inputs on its design and style.
The caps will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30 April this year.
KAN D: FY Sports is a sports lifestyle brand co-founded by Prashant Desai and former Puma MD Rajiv Mehta. D: FY is also the exclusive India partner to Brooks Sports Inc. Brooks is the number one performance running company and a subsidiary of Warren Buffet’s Berkshire Hathaway.
New Era is the brand of choice in the USA and Europe not only for its headwear collection, but also for its accessories and apparel lines. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe.
“I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. It’s no secret that I’m a cap lover and I’m partnering with the best to bring my fans the best in terms of style and quality. What makes New Era caps a must have is that it is fashionable and sporty at the same time. I look forward to this association with the brand in India.” Sharma stated.
“New Era Cap Co. is thrilled to continue it’s growth in the Indian market with the announcement of our partnership with one of India’s most talented cricketers Rohit Sharma. Rohit Sharma defines style and commitment both on and off field. The signature line of caps will appeal to a wide range of fans, blending his style and persona. This line will be the start of many others that we intend to bring in with KAN D: FY sports as our exclusive distributer,” New Era Cap VP EMEA Paul Gils said.
D: FY founder Rajiv Mehta added: “It’s an absolute honour to have the opportunity to be the exclusive India partner for New Era Cap Co. in India. At D: FY, we believe in offering experiences to our customers and with Rohit Sharma’s exclusive New Era signature line of caps, we are hoping to create quite a stir with his fans and followers. Rohit is a youth icon and to endorse something as iconic as New Era caps only brings two leaders together on one platform. We hope to have a great inning with Rohit Sharma and New Era Caps in India. The collection will soon be available across all 15 D: FY stores, several large format stores like Central and Brand Factory and through our online partners like Jabong, Myntra, Amazon, AJIO and Koovs.”
