KOLKATA: 2-time Indian Premier League (IPL) champions Kolkata Knight Riders (KKR) will be continuing with Gozoop as its digital marketing partner and What Works as its video content partner for the 2019 season.
Gozoop has been associated with the franchise since 2016 in the capacity of creating content perfectly suiting their digital platforms. It has also contributed to the team’s communication with fans during live matches.
Gozoop CEO and Co-Founder Ahmed Aftab Naqvi said, “The KKR-GOZOOP partnership goes a long way back and we are proud to have contributed towards building an iconic brand which is also the most followed sports team in the country. From coining ‘Ami KKR’ to leveraging the digital for ‘KKR Hai Taiyaar’ this year, we are privileged to be partners once again in this journey of building brand KKR.”
KKR CMO Kaustubh Jha added: “Gozoop has been our digital partner for four years now and have been instrumental in executing remarkable digital campaigns for KKR over the years. KKR has been the reigning team on digital platforms, which is a reflection of the support of our fans and also the dedication and creative executions of the team. We are looking forward to partnering with Gozoop for another winning year.”
KKR CEO Venky Mysore added: “Content is a major driver in our overall marketing strategy and What Works plays an instrumental role in producing world-class content around the team. Last year KKR garnered more than 100 million views on social media platforms, which was the highest for any IPL team and we hope to cross new benchmarks this year as well.”
On the other hand, What Works joined the KKR bandwagon last year and is more accountable for increasing media traction for KKR online through special fan engagement initiatives. It will also produce of all of the team’s branded, sponsor-led and merchandise-promoting videos.
What Works founder Imran Shamsi commented on the association: “We are super excited to be working with KKR for the 2nd time in a row. We, at What Works, are ardent fans of KKR and feel fortunate to bag this account. The brand of KKR enjoys such affinity in the digital media space that it gives us tremendous scope to innovate, build further affinity and take the engagement with the fan base to the next level. The team at KKR believes in the power of the digital medium which is in perfect sync with our philosophy of creating out of the box content to deliver impact.”
