GURUGRAM: Marketing agency DCMN has been named as the official media and communications partner of FanFight, an Indian fantasy sports start-up founded by Akhil Suhag and based out of Hyderabad.
DCMN will focus on brand building/recall and performance (in terms of ROI and downloads) for the company. FanFight will be launching a pan-India campaign during the IPL and the Cricket World Cup 2019 tournaments.
Suhag commented on the partnership: “We are extremely happy to partner with DCMN India. We were looking for growth partners who understood our need to drive performance with branding in our unique and competitive market. We believe there is a great synergy between DCMN India and FanFight, and are looking forward for a great partnership.”
DCMN India country head Bindu Balakrishnan added: “DCMN India is very happy to have FanFight on board and we are looking forward to a great partnership and some exciting campaigns in the coming months. India is a nation of cricket lovers, and fantasy cricket games like FanFight allow users to use their knowledge and research of players to create their own teams, and then see whether their assumptions paid off in the actual match or not. It’s an exciting genre.
“With the cricketing season just around the corner, the time is right for FanFight to take the next step in its growth – and DCMN is right by them to help them realise their goals. In the coming months, DCMN and FanFight will work closely together to drive increased brand awareness as well as performance in terms of installs and app engagement. With our clear focus on digital brands and our vision of growing the market leaders of tomorrow, we believe we have the right approach to take FanFight to the next level.”
FanFight came in the news in March 2018 when it raised $1 million from Head InfoTech India, the owners of Ace2three, the online gaming platform.
