BENGALURU: Considered widely as the largest mass participation event in South India, the Garden City is set to witness more than 26,000 runners participate in the 12th edition of the Tata Consultancy Services World 10K run.
Managed by Procam International, the IAAF Gold Label Race will be flagged off from the Kanteerava Stadium on 19 May 2019 and will keep with its consistency of attracting the best elite runners as well as enthusiastic amateurs from across the globe.
Registrations already began on Sunday and will close on 26 April or earlier, depending on availability of running spots, with a priority line-up for the Open 10K participants and dedicated spots for first-time Women runners.
With a prize money of $213,000, the race is headlined by the Elite World 10K for Men and Women; amateurs competing in the Open 10K, running enthusiasts in the 5 km Majja Run, the 4 km Senior Citizens Run for participants above the age of 60 and the Champions with Disability.
Procam International also announced a slew of new partners to this year’s run. ASICS, the brand globally synonymous with running, announced its association with the TCS World 10K as its official sports goods partner, providing for finisher tees for the first 1,000 Open 10K finishers.
OAKLEY, chosen by world-class athletes in competition, for its product design and enhanced sport performance, has been declared as the official performance eyewear partner.
GoDaddy, which was introduced as part of the sponsor group as the domains and online presence partner, are on board with the purpose to reach out to aspiring entrepreneurs and business owners, participating in the events, and help them understand the benefits of having an online presence and the ease of creating a website.
In the nutritional space, Nature Valley comes on-board as the recharge partner and Fast&Up as the energy drinks partner for this edition of the run. Amongst others, Jabong, Volini, Bisleri, Tata Harrier, Seiko, ITC Hotels, India Cares Foundation and Fortis are the other major brands associated with the event.
When it comes to media tie-ups, Star Sports will be broadcasting the event on television alongside Hotstar on digital and mobile platforms. The Times of India and Radio Mirchi 98.3 FM will step up as print and radio partners respectively.
The event will also be more eco-friendly this year as HasiruDala Innovations, a social enterprise focused on creating better livelihoods for waste pickers, will spear-head and advise on different alternatives to ensure efficient waste management and over-see last mile disposal and consequent recycling plans.
The TCS World 10K is also recognised for the phenomenal impact it creates in terms of social change through the Cubbon Park Rejuvenation Program, Madiwalla Urban Forest and being the largest sporting charity platform in South India.
Procam International co-founder Vivek Singh commented on the event: “This year, the TCS World 10K celebrates the sense of pride the run provides to all stakeholders associated with the event. Additionally, our renewed vision for the Majja Run is in line with the country’s move towards a culture of fitness and the joy of competing with oneself and with each other. As always, the event continues to set new milestones and we are proud of putting Bengaluru on the global running map with the unrelenting support of our city authorities, partners and our runners. #FeelthePride and join in for the twelfth edition of the event.”
TCS World 10K brand ambassador and Kannada film actor Puneeth Rajkumar added:
“The TCS World 10K over the years has encouraged a healthy lifestyle amongst all. But most importantly, the event has truly managed to bring the community together as a collective, a proud collective of hosts. It is this sense of belonging that we invite you to #FeelthePride in our city and call Bengaluru your home with pride.”
TCS Bangalore head of operations and VP Nagraj Igari also expressed delight at the company completing a decade of its association with the event this year. “We are always excited to be back – and this year is even more special, because this year we celebrate our tenth year of being associated with this event. An association we feel that has gone by so fast.
“Within TCS we also take fitness very seriously, and have multiple initiatives that support that vision including Fit for Life, that encourages a lot of people to clock miles. And last financial year we our Bangalore offices clocked about 2.3 million kms among all our associates in Bangalore and are confident to doubling the number with 4.6 million kms already registered,” Igari signed off.
