MUMBAI: Baseline Ventures, one of India’s largest sports management companies, will be exclusively handling the licensing mandate of Indian Premier League (IPL) champions Chennai Super Kings (CSK) for the 2019 season.
Baseline Ventures co-founder and MD Tuhin Mishra stated on social media: “We Baseline Ventures India Pvt Ltd take great pride in exclusively working with Chennai Super Kings for managing their licensing program. Some nice categories already rolled out for CSK for the upcoming season. Few more in the pipeline. #licensing #ipl.”
Some of the merchandise out in the market include branded pencils, crayons, watches, water bottle, pouches, games, perfumes and a round neck cotton t-shirt with captain MS Dhoni’s face on it costing Rs 549 only.
Last year, the firm was responsible in facilitating sponsorship deals for the franchise with the likes of Chennai-based Equitas Bank, Nippon Paint and ACT Broadband.
