LONDON: Premier League giants Arsenal announced recently that it will be investing in London-based start-up ‘I Like That’ founded by Sam Mohammadi through the Arsenal Innovation Lab, which was founded by the club in 2017. I Like That delivers secure and seamless e-commerce within sports content. On Arsenal.com for instance, a fan can click on an image of their favourite player and automatically buy their shirt without leaving the page they are on.
The organization was one of the six chosen from over 250 applicants worldwide to take part in Arsenal’s Innovation Lab programme last year. The Innovation Lab programme saw a range of early-stage technology companies work with the club to develop and scale their businesses.
“I am very excited to welcome I Like That to the Arsenal Innovation Lab family,” Arsenal retail head Simon Lilley said.
“The start-ups who participated in the 2018 Arsenal Innovation Lab were of exceptional quality, and we are delighted to further our relationship with Sam and the I Like That team.
“They have a great product that can – and will – improve fan experience at the club, so I am looking forward to continuing to work with them and seeing it grow.” “We look forward to working with Arsenal to help us nurture and realise the potential of our technology,” I Like That founder Sam Mohammadi added.
“Throughout the Innovation Lab, the opportunity to learn from the Arsenal team and leading start-up talent from the US, Israel and across Europe, has provided us with the perfect environment in which to test and adapt our technology.”
