MUMBAI: For the first time in its history, the Tata Mumbai Marathon kicked off a special Trophy Tour ahead of the 2019 edition of the event on Monday courtesy its official lead car, Tata Harrier.
The much anticipated Harrier proudly ferried the winner’s trophy across the city of Mumbai projecting its superlative Impact 2.0 design language and its muscular build, based on the legendary D8 architecture of Land Rover. Culminating on January 18, this tour also marks the public debut of this much awaited SUV owned by Tata Motors on the streets of Mumbai.
The tour is covering the leading corporates of Mumbai, visiting the campuses of title sponsor Tata Consultancy Services, BNP Paribas, Tata AIG amongst others who have the maximum registrations for the upcoming race on Sunday. Enthusiastic runners in these companies will get a chance to see the trophy up close and also witness the Harrier in the full flesh.
Additionally, customers will also get an opportunity to book the Harrier at these events and get their hands on the limited edition ‘Collectors’ item – a scale model of the Harrier, which will be handed over to them at the time of the vehicle delivery.
Tata Motors CMO of Passenger Vehicles Vivek Srivatsa said: “We are pleased to associate with the Tata Mumbai Marathon again. We have enjoyed a fruitful partnership with the event, which only continues to grow stronger. We have been buoyed by the response received during last year’s edition. This year, we are back with yet another winner on our hands- our much awaited vehicle and the new benchmark of SUVs, the Tata Harrier. The Harrier will be the lead car in the race this year. We are delighted to give a preview of the Harrier and the trophy to the fans in Mumbai.”
Procam International joint MD Vivek Singh added: “We are very pleased to have the Tata Harrier make its foremost public appearance at the front of Tata Mumbai Marathon and what’s even more exciting is that our lead vehicle will showcase the glory of the Mumbai Marathon trophy. The trophy was specially crafted by acclaimed artist Paresh Maity, encapsulating the energy of the run and the 7 islands of Mumbai. The human figure exuding confidence is not just the Marathon runner but the everyday Mumbaikar, whose journey takes him across the seven islands of the city. Standing on seven pillars also symbolises the human emotions that a runner overcomes to finish his run.”
