LONDON: Formula 1 has recently announced an exciting worldwide, multi-year, multi-game licensing partnership with games studio Hutch, to create new games for iOS and Android mobile platforms.
Hutch has created a string of chart-topping, car-focused games in the past, including Top Drives, MMX Hill Dash 2 and Hot Wheels: Race Off, titles which have been enjoyed by over 200 million people worldwide.
The new agreement, which will commence in 2019, will see Hutch develop official Formula 1 World Championship mobile games as the sport continues to expand its global audience, exploring new ways to engage fans through digital media initiatives.
“As a studio of petrolheads, this partnership with Formula 1 is an exciting opportunity to take Hutch to the next level. Following a series of successful global brand partnerships, we see huge potential for mobile-first games that will engage the Formula 1 community.” Hutch CEO Shaun Rutland said.
“Since Liberty Media’s acquisition of Formula 1, we have sought to establish partnerships that can enrich the experience of fans via innovative digital channels,” Formula 1 director of Digital, Licensing and New Business Frank Arthofer said.
“We see Hutch as a leading mobile game development and publishing partner that can enable and reinforce that initiative, ensuring we engage our expanding, passionate worldwide community of fans.”
