NEW YORK: Discovery and the Ladies European Tour recently announced a new partnership that will see GOLFTV showcase the foremost players and events in European women’s golf starting 1 January 2019, when the global live and on-demand video streaming service will be launched.
The development follows a similar deal Discovery signed with the Men’s PGA Tour and European Tour competitions in October this year.
The agreement features multi-platform live rights to all Ladies European Tour events, as well as the next two Solheim Cups in 25 countries in Europe including Denmark, Germany, Italy, Norway, Poland, Russia and Sweden and brings even more premium golf content and programming to GOLFTV. It will present a wide range of Ladies European Tour content and programming on demand, including highlights and features with leading players.
GOLFTV’s live coverage of every Ladies European Tour event will include the Hero Women’s Indian Open in Gurgaon. In India, it will be broadcasting all men’s and women’s tournaments for the first time in 2022.
Discovery Golf President and GM Alex Kaplan said: “We’re excited to welcome the Ladies European Tour and Solheim Cup to the GOLFTV family, signifying another milestone in our journey to becoming the true ‘digital home of golf’ for fans. As we prepare to launch the service, GOLFTV continues to build a portfolio of must-have content and events for golf fans. Our new relationship with the Ladies European Tour underlines our ambition to showcase women’s golf on a global platform, and feature the world’s greatest players, every week of the year.”
Ladies European Tour CEO Mark Lichtenhein said: “Building on our long-standing relationship with Discovery, it’s fantastic for the LET to be joining GOLFTV’s ground breaking new streaming service. Digital distribution has long been a critical component for women’s golf and it’s very exciting to now be positioned under one roof with the men’s game.”
Under the agreement, Discovery will have the ability to sublicense the Ladies European Tour TV and digital coverage as part of a broader strategy to grow viewership of the event, and for golf around the world.
