MUMBAI: Navneet Education, the Mumbai-based book publishing and stationery products company, has signed India’s latest Test cricketer, Prithvi Shaw as the brand ambassador for their new range of products, Youva.
Youva was launched in 2016 for paper and non-paper stationery vertical that has been designed, keeping the youth of India in mind.
The 19-year-old will feature in a line of exclusive limited edition stationery, inspired by and with inputs from this rising star. He will also be the face of the Youva Student Council, a platform which allows the students to associate with the brand as the ‘Youva Student Ambassador’ and assist in creating its future line of products.
This co-creation process will prove to be an enriching experience for the students as it will help them develop crucial professional & interpersonal skills all. Shaw will also be part of TVC and digital campaigns planned by Youva.
The cricketer commented on the association: “Since my childhood, I have always used Navneet products. In fact, I still use them and Youva has been my favorite and I absolutely love their range of products. I am honored to be a part of shaping the youth of today through the brand Youva and contribute in their vision of creating a brighter future for the youth.”
Navneet Education head of stationery division, Shailendra Gala said: “Navneet has always worked towards empowering the youth in achieving their goals. Our brand Youva has always supported their expression of creativity. Prithvi, who is a reflection of the youth of today, is a great fit because he is a talented young athlete who has carved his own place in the field of sports. We see a very good synergy between Prithvi & Youva. We plan to launch a range of products with Prithvi that will help take the brand ahead.”
