NEW DELHI: In a move which underlines its push to build on its recent growth momentum, Rooter, the world’s first live sports social engagement platform, has brought a young and dynamic marketing and sales talent, Suhail Kapur on board as its Chief Revenue Officer (CRO).
In his role, Kapur will be responsible for business strategy, sales analysis and account management, as well as identifying new areas of monetization for the platform. He has over 8 years of experience in marketing and sales across domains as diverse as digital content, hospitality, sports, and advertising.
Fueled by his passion for sports, Suhail had previously joined adidas India as an Assistant Manager – Sports Marketing. He managed some of the country’s top athletes during his tenure there and was also responsible for forming and managing key partnerships, sponsoring events, conceptualizing campaigns, and executing activations to drive brand and business objectives.
“Rooter has been on an accelerated growth trajectory and has been gaining popularity amongst passionate sports fans across the globe as the preferred real-time sports social engagement platform. It is revolutionizing how sports fans engage with their favorite teams and each other through its feature-rich, innovative platform. I am looking forward to using my experience and knowledge to drive greater growth and success for the organization. Being such a huge sports fan myself, I am super excited to be here. I feel we have barely scratched the surface with the potential of Rooter.” Kapur said.
The company has also named Ruchika Chawla as their new head of client servicing. Ruchika comes with 14 years of extensive marketing and advertising experience with brands like Aircel, Fab India and will be now responsible for servicing and nurturing brand & sports partnerships with close monitoring and increasing value of investment by achieving Business KPIs.
Rooter founder & CEO Piyush Kumar commented on the appointments: “The past one year has seen several positive developments at Rooter, which have given a massive shot in the arm to our vision of connecting the global sports fan community. We are delighted to welcome Suhail on board at this crucial stage of our growth. The knowledge, expertise, passion and experience he brings to the table will further reinforce our position as the leading real-time sports social engagement platform. Suhail and Ruchika will now work together to create a unique example of focused sales development and client servicing approach in our category.”
