MELBOURNE: Rolex, the premium Swiss watchmaker, has yet again bagged the title sponsorship rights for the first Formula 1 race of the calendar, the Australian Grand Prix in 2019. Their association will continue for the seventh year on the trot, beginning in 2013.
The event is set to place from 14-17 March in what is arguably Australia’s sporting capital, Melbourne.
Rolex head of communications Arnaud Boetsch said: “The Rolex Australian Grand Prix always signals the start of another captivating year of Formula 1 racing. The partnership between Rolex and Formula 1, the pinnacle of motor sport, is founded on the continuous pursuit of precision and world-leading technology. Rolex has strong ties to Melbourne and the brand looks forward to marking its seventh year as the Title Sponsor of the season-opening race in this global sporting capital.”
F1 MD of Commercial Operations Sean Bratches said: “We are delighted that the Formula 1 Rolex Australian Grand Prix will enjoy once more next year the support of Rolex as the Title Sponsor. Rolex is one of the world’s pre-eminent brands and we are extremely proud of its long-standing association with Formula 1. The 2019 edition of the Melbourne event will kick off next year’s championship, a special one as it will include the 1000th event in the history of the pinnacle of motorsport.
“The Albert Park race weekend is a milestone in the calendar because of its fantastic atmosphere and it is really one of the most favorite, especially by the drivers and the teams as they can feel how much intensively the whole city live the event. Thanks to the continued support from Rolex, we are sure that the 2019 event will be again a great experience for all the fans who will attend it.”
Australian Grand Prix Corporation chairman John Harnden said: “We are thrilled with the continuation of the already strong relationship with Rolex and we look forward to delivering a highly anticipated season opener in 2019 which promotes Melbourne, Victoria and Australia to the world.”
