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Kohli enters luxury footwear arena with ‘One8 Select’

NEW DELHI: India cricket captain Virat Kohli has launched his own luxury footwear brand ‘One8 Select’ in partnership with Aeon Sports India Pvt. Ltd.

The One8 Select collection offers affordable fashion-forward shoes and accessories under the tagline ‘Your Best Foot Forward’.

The brand has launched with 5 different collections – The Achiever, The Wingman, The Debonair, The Superstar and The Alpha.

The shoes are available in multiple colours, like brown, black, blue, purple, and over 30 styles between the price range of Rs. 3999-11999.

One8 MD Vikas Kohli said: “With the introduction of formal footwear and socks, the brand aims to equip Virat’s fans and everyone else with the tools that are needed to excel, at work and in life. It was an easy conversation with Virat as knowing him, and his drive for attention to detail, it was clear the formal line of footwear is where his principles can come to life.”

The brand will be selling online with Amazon as their exclusive e-commerce partner and across multi-brand stores, Exchange4Media reports.

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