CHENNAI: Chennai-based online matchmaking platform BharatMatrimony announced Monday that it has appointed former India cricket captain MS Dhoni as its new brand ambassador, IANS reports. The company will soon launch a 360 degree marketing campaign featuring advertisments with Dhoni in it focusing on appealing to single men and women over the age of 18 across TV, print, radio and outdoor throughout the country.
BharatMatrimony CEO Murugavel Janakiraman was quoted as saying to IANS: “Dhoni has made a good fit for the brand as he is an inspiration for millions of youth because of what he has achieved for the country through his admirable leadership qualities. He inspires people through his happy marriage and a caring dad and loving husband image.”
Commenting on the association, Dhoni said: “I’m happy to be associated with the iconic internet brand BharatMatrimony. It is the most trusted and successful matrimony brand which has helped millions of Indians find a life partner over the last 18 years. I’m proud to be associated with a trusted brand that has created millions of happy marriages. This is a definitely a good partnership.”
Dhoni’s business manager and founder of sports management company Rhiti Sports, Arun Pandey said: “One of the key elements of the wedding service provider is the trust the consumers have in the company, and we are happy with the way Bharat Matrimony has gained it”.
“I am confident of the partnership with Dhoni would help the the wedding service provider doing well in the days to come.
