LONDON: The Formula E Championship seems to be on a role when it comes to signing top brands as its sponsors for the upcoming fifth season of the tournament with global automotive supplier and provider of technology and services, Bosch coming on board recently.
As per the deal, Bosch becomes the electric street racing serie’s official and exclusive auto parts, white goods and power tools partner for a minimum of three seasons.
“It’s with great pleasure that we welcome Bosch to the ABB FIA Formula E Championship as an official partner,” CEO and founder of Formula E, Alejandro Agag said.
“Bosch is one of the leading automotive suppliers and a renowned and respected name – and the move into Formula E is definitely a big step.
“I couldn’t think of a more natural tie-up – with Bosch’s long-standing tradition of competing in motorsport and expertise in electrification, automation and connectivity. In my mind, these pillars are key to the future of urban mobility and together with our complete roster of partners we can collectively help to speed-up the switch to electric.”
Both Formula E and Bosch share the same aspirations for a better and more energy efficient future on the roads and at home, with the latter offering innovative solutions for smart cities, smart buildings, connected mobility and connected manufacturing.
“Bosch is the go-to partner for electric driving, a position that is now also reflected in our status as an official Formula E partner. Bosch electrifies the powertrain – whether on the streets or in motor racing.” Bosch’s BOD member, Dr. Markus Heyn said.
