MUMBAI: Star Sports, the official broadcaster of the Unimoni Asia Cup is gearing up for the tournament with their promotional campaign #KnockThemOut. It has come out with its second TVC, ‘Pange Waala Padosi’ with respect to the much-anticipated India vs Pakistan match in Dubai on September 19.
The TVC is a tongue-in-cheek take on how both the teams view each other as their fiercest on-field rival. Historically, India vs Pakistan cricket matches across formats have created some great significant moments, making it one of the biggest sporting rivalries in the world. Staying true to it, and with a twist on an age-old ‘Neighbourhood Rivalry’, the film pits actor of 3 Idiots fame, Omi Vaidya who plays the ‘Pange waala padosi’ and Naveen Kasturia who plays a newly moved in neighbour against each other.
The two neighbours, a clever metaphor for the two teams, try to knockout each other during the course of the TVC making the Unimoni Asia Cup 2018 the quasi-battleground on which these two neighbours would want to settle scores and emerge triumphant.
The campaign is similar to Star’s series of advertisements under the theme Mauka Mauka’ for the India-Pakistan match in the World Cup 2015 which won tremendous popularity at the time.
The Asia Cup will be the first time that India and Pakistan will play each other since the 2017 Champions Trophy final in Birmingham which the latter won.
