LONDON: Premier League club West Ham United has named Eva Air, Taiwan’s leading independent airline, as its first ever Official Airline Partner.
Formed in 1989, Eva Air flies to more than 60 international destinations throughout Asia, Oceania, North America and Europe where gateways include London, Paris, Amsterdam and Vienna.
The idea behind the partnership is fan engagement activations for both the brands as West Ham and Eva Air can use their reach to collaborate on and leverage multiple branding opportunities.
Karren Brady, West Ham United vice-chairman said: “I am delighted to welcome Eva Air to the West Ham United family. As the excitement of Premier League football continues to grow rapidly throughout Asia, we are extremely proud to team up with an airline that has established a magnificent reputation for its links between London and the Far East. I am very excited about the benefits that the partnership can bring as we continue to grow and develop our corporate identity on a global scale.”
Clay Sun, Eva Air president, said: “Eva Air is a proud supporter of sports and we are delighted to be partnering with West Ham United. For years we have actively supported and sponsored sports such as golf, tennis, badminton and baseball and this cooperation with the Premier League football club further extends this across our route network.”
